VALEntina & ZZ
I started LELE’S after being inspired by the young food sellers I came across whilst working as Marketing Director for Pop Brixton. A loss in the family gave me a fresh perspective and the kick needed to make the move and LELE’S was born.
Being Italian I grew up in a culture where a large emphasis is placed on sharing food in good company so I knew I wanted to create a place where people could sit and have a good natter while enjoying simple good honest food. I’d been missing the human touch in my previous office job and love the fact that opening LELE’S has given me the chance to connect with new people every day.
We started out as a vegetarian cafe and made the move to go fully vegan in December 2017. It’s been a real journey and incredibly fulfilling to have the opportunity to have an impact and promote veganism and ethical consumerism, which has been a personal journey of discovery as I’ve felt the need to inform myself better and look into suppliers given the responsibility to your customers that I think comes with running a small business.
Valentina is the founder and head chef here at LELE'S. The cafe is named after her dad Raffaele who taught her the virtue of stubbornness and generosity, both essential to the growth of LELE'S.