Last week, we discussed why creating your own website is an important step when establishing a business. Now, it’s time to get people on board, spread the word, let everyone know that we do, in fact, have a business! In other words, you need to make your own business cards.
Have you ever found yourself at a friend’s party — you start meeting new people, not really with the idea of networking, but it suddenly happens: someone is interested in your work. At this point, you don’t know what to do. Should you give them your email? Should you take yours? Do people still say the ‘www’ at the beginning of a website? We’ve all been there. I’ve been there.
A business card is an effective way to let people know what you’re all about and show them you’re serious about your work. Holding your own business card in your hands will be a magical moment, trust me. You will feel proud, empowered, unstoppable. Most of all, you won’t be waiting for a chance to present itself, but you’ll make the chance happen.
Bring your business cards everywhere. Start networking, with purpose. When you meet potential clients, don’t wait for them to ask you for a business card, hand it yourself. They will take it. And even if they won’t contact you straight away, they will still have your card at the ready just in case. They might be interested a week from now, a month or a year. They’ll find the card and they will remember you.
But how can you make those business cards? Well, the possibilities are endless and it really depends on what you’re looking for or which company better suits you. You can have your own design to use, or you might want to have an already-made one. BananaPrint, HelloPrintand, Print.Londonare 3 examples of really good websites with lots of options.
A few things to remember when making your own business cards:
Check the spelling.Then check it again and ask someone else to check it. You might be on a strict budget when you’re first starting, you don’t want to waste money on remaking business cards because of a silly oversight.
Make it simple.Flashy colours are fun, but you don’t want the business cards to be too loud. You want your name and/or the name of the business to be clear, same for your contact info.
Check the website’s specifications. Each business cards website will tell you all the specifics of their cards (the size, the overprint, the customisation). Don’t take any information for granted, you might not like the end result and you’ll have to do it all over again.
Remember that I’m open to answer all your questions and I’m always happy to help out another woman starting this exciting journey!